Module 1: Understanding Consumer Behavior
Explore consumer psychology, buying patterns, and the impact on merchandising strategies.
This module examines how human psychology and behavior impact workplace safety. You'll explore behavioral safety models, cognitive biases that affect risk perception, and strategies for promoting safety-conscious behaviors.
Research indicates that human factors contribute to 80-90% of workplace accidents, making this knowledge essential for comprehensive safety management.
Key Topics Covered:
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Consumer Decision-Making Process
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Market Research Techniques
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Customer Segmentation
