## Essential Units for Certified Specialist Programme in Native American Cinema: Indigenous Film Marketing **Immanent Knowledge and Skills:** * **im_Indigenous_Storytelling:** This unit explores the power of storytelling in preserving and sharing Indigenous cultures. It delves into the elements of Indigenous narrative, including character development, symbolism, and the use of traditional media. * **im_Marketing_Indigenous_Audiences:** This unit focuses on understanding the unique challenges and opportunities faced by Indigenous filmmakers and marketing professionals. It examines cultural sensitivity, audience engagement, and the development of culturally relevant marketing strategies. * **im_Indigenous_Film_Production_Process:** This unit provides a comprehensive understanding of the entire film production process, from pre-production planning to post-production distribution. It covers topics such as budgeting, casting, crew management, and equipment operation. * **im_Indigenous_Marketing_Mix:** This unit explores the multifaceted world of Indigenous marketing, encompassing digital marketing, social media strategies, and traditional media engagement. It emphasizes the importance of building authentic relationships with audiences and fostering a sense of community. * **im_Indigenous_Business_and_Finance:** This unit introduces participants to the world of Indigenous business and finance, covering topics such as entrepreneurship, funding opportunities, and legal considerations for Indigenous filmmakers and businesses. **Technical Skills and Tools:** * **ti_Adobe_Creative_Suite:** This unit introduces participants to the essential tools of Adobe Creative Suite, including Photoshop, Illustrator, and After Effects. It covers basic and advanced techniques for creating graphics, animations, and video content. * **ti_Social_Media_Marketing:** This unit focuses on mastering social media platforms like Facebook, Instagram, and TikTok. It teaches participants how to create engaging content, build a strong online presence, and connect with potential collaborators and audiences. * **ti_Video_Editing_Software:** This unit introduces participants to video editing software like Final Cut Pro or Adobe Premiere Pro. It covers basic and advanced techniques for cutting, editing, and adding transitions to video content. * **ti_Digital_Marketing_Tools:** This unit introduces participants to essential digital marketing tools and platforms, including Google Analytics, Facebook Ads, and email marketing software. It teaches participants how to use these tools to track and analyze marketing performance. **Critical Thinking and Analysis:** * **ct_Indigenous_Cultural_Identity:** This unit encourages participants to explore and understand the rich cultural identity of Indigenous peoples. It examines traditional knowledge, values, and practices, and their relevance in contemporary society. * **ct_Marketing_Audience_Research:** This unit teaches participants how to conduct thorough audience research to understand the needs and preferences of specific Indigenous communities. It emphasizes the importance of building authentic and respectful relationships with audiences. * **ct_Indigenous_Social_Justice:** This unit explores the intersection of Indigenous culture, social justice, and environmentalism. It examines the historical and ongoing challenges faced by Indigenous communities and the role of film and marketing in promoting social change. * **ct_Critical_Thinking_and_Analysis:** This unit encourages participants to develop critical thinking skills and analyze complex issues related to Indigenous representation, representation, and marketing. It emphasizes the importance of challenging biases and promoting inclusive and equitable practices. **Additional Skills and Knowledge:** * **ak_Business_Development_for_Indigenous_Filmmakers:** This unit introduces participants to the world of Indigenous business development and entrepreneurship. It covers topics such as funding opportunities, pitching to investors, and building a successful business model. * **ak_Indigenous_Cultural_Policy:** This unit explores the role of Indigenous culture in shaping government policies and decision-making. It examines the importance of cultural sensitivity and the development of policies that reflect Indigenous values and priorities. * **ak_Indigenous_Representation_in_Media:** This unit examines the representation of Indigenous people in mainstream media, including film, television, and literature. It explores the challenges and opportunities faced by Indigenous creators and the role of media in shaping perceptions of Indigenous communities.